Jorge lives what most people only dream about: a life deeply rooted in his hometown inspired by the surrounding beauty of the Pyrenees. As a local tourist pioneer in Sobrarbe, he has spent years proving that authentic connection to a place can fuel both personal fulfillment and sustainable business.

As co-founder and former president of Zona Zero Pirineos, Jorge helped create an open space where hundreds of cycle routes and hiking trails invite nature enthusiasts to experience the Pyrenees' wild beauty.

His proudest achievement? A self-sufficient home built using 25 bioconstruction criteria—proving that living in harmony with nature isn't just possible, it's functional.